CASE STUDIES

U.S. Department of VA VESO

VA for Vets is a comprehensive career support and management program for Veterans, National Guard, Reserve members, VA employees that are Veterans, and transitioning active-duty service members.

U.S. Department of VA VESO

VA for Vets is a comprehensive career support and management program for Veterans, National Guard, Reserve members, VA employees that are Veterans, and transitioning active-duty service members.

Veteran Employment Services Office (VESO) is dedicated to recruiting, retaining and reintegrating qualified Veterans into the VA workforce by supporting all Veterans and providing special attention for severely disabled Veterans. VA for Vets provides centralized access to training, coaching, communications and career development tools for Military Service Members, supervisors, coworkers and the human resource (HR) professionals who support them at VA. Allagash is providing the strategic communications and marketing program for VA for Vets that implementation of all program-related marketing communications activities including but not limited to: writing, design and production of campaign materials; website and social media content development and optimization; media planning and buying for promotional campaigns; and outreach campaigns to targeted audience segments, events and public relations support. Allagash is addressing intra-agency, inter-agency, and public and private sectors communications. The first task associated with this engagement was to facilitate a branding workshop for VA senior leadership and develop and submit a branding analysis report utilizing the results of a survey to 10,000 veterans, in the VA and other agencies, to evaluate the VA for Vets brand, and suggest and implement, changes to the marketing strategy.

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U.S. Department of the Army ALT MAGAZINE

Allagash partnered with SAIC to establish and maintain the Army AL&T Magazine as the premier resource for acquisition information in the Army community. AL&T Magazine is a quarterly publication that spotlights the key goals of USAASC and senior acquisition leadership

U.S. Department of the Army ALT MAGAZINE

Allagash partnered with SAIC to establish and maintain the Army AL&T Magazine as the premier resource for acquisition information in the Army community.

AL&T Magazine is a quarterly publication that spotlights the key goals of USAASC and senior acquisition leadership. Allagash’s role is that of graphic design support for the layout and printing of the magazine. In this role the InDesign Software program is utilized to produce AL&T Magazine in a full color, 80 to 120 plus pages layout. Allagash has been successful in developing innovative and creative covers and graphics for Army AL&T Magazine that has been coordinated with the Editor-in-Chief of the magazine.

In addition to AL&T Magazine, Allagash provides graphic support in the way of products for USAASC as well. These products aim to establish and maintain the “identity of the AAC and USAASC.” Communication and outreach methodologies are developed and implemented to educate and inform all AL&T Workforce members, the organizations USAASC supports, as well as the Army at large. This calls for continuation of the education and information campaigns, comprising the appropriate and approved tagline and/or slogan.

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State of Maryland MCV DHMH

Maryland’s Commitment to Veterans is a Maryland Department of Health and Mental Hygiene program devoted to total wellness for veterans and their families. The program answers Governor Martin O’Malley’s call to action for Maryland to ensure its veterans are receiving quality resources and behavioral health care.

State of Maryland MCV DHMH

Maryland’s Commitment to Veterans is a Maryland Department of Health and Mental Hygiene program devoted to total wellness for veterans and their families.

The program answers Governor Martin O’Malley’s call to action for Maryland to ensure its veterans are receiving quality resources and behavioral health care. Maryland’s Commitment to Veterans is a collaboration of the U.S. Department of Veterans Affairs, Maryland Department of Veterans Affairs, Maryland Department of Labor and Licensing, and the Maryland Higher Education Commission. Maryland’s Commitment to Veterans’ mission is to help veterans transition into healthy civilian life and access the wellness services they need.

Allagash facilitated a branding workshop for Maryland’s Commitment to Veterans leadership and stakeholders to evaluate the brand and suggest and implement changes to the marketing strategy. Allagash then provided the outreach and marketing materials to drive implementation of all program-related marketing communications activities, including, but not limited to copywriting, design and production of collateral materials, giveaways, and website development and optimization.

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U.S. Department of VA ACQUISITION ACADEMY

Over the course of this IDIQ contract, Allagash provided communications services for support in the launching of the VA Center for Acquisition Innovation and VA Acquisition Academy. Allagash Group provided acquisition officer recruitment advertising….

U.S. Department of VA ACQUISITION ACADEMY

Over the course of this IDIQ contract, Allagash provided communications services for support in the launching of the VA Center for Acquisition Innovation and VA Acquisition Academy.

Allagash Group provided acquisition officer recruitment advertising; change management for transformation of VA acquisition; brand development, Website design, and audience outreach for the VA Innovation Initiative. Allagash provided strategic communication planning, advertising services, message creation, direct mail services, logo creation, , press releases, press kit development and production, speech writing, media list development, influencer identification, event management, graphic design, collateral material production, photography, and media monitoring.

For an extension on the initial contract, Allagash developed a strategic plan to introduce the VA Secretary’s special initiative, VA Innovation Initiative (VAi2), a $100-million challenge to stimulate cost-saving innovations, which was directed towards the entrepreneurial, innovation, technological and creative communities. Allagash utilized social media approaches to access “influencers” of those prospective innovation developers by identifying influencers across Health IT, innovation and technological entrepreneurship.

Allagash built a database of more than 1,200 influencers and reached out with a series of “innovative” messages, promoting new ideas for VA innovation with creative imagery. Allagash supported VA leadership in developing presentations to select audiences and created a new brand for the VAi2 initiative. Allagash Group redesigned and stood up the VA Innovation Initiative Web site within three days to meet the deadline of the Secretary’s announcement of the VAi2 Business Innovation Competition. Allagash integrated the design within VA’s SharePoint platform so the launch was seamless.

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